(Above design is happify’s satirical (and popular) take on Minneapolis’ sailboat branding, from circa 2007.)
The saga around Minneapolis’ proposed branding “refresh” has drawn to a close, at least for this chapter. The Minneapolis City Council voted 10-3 to reject the single sail-boat. Coupled with the City Council’s vote to divest in fossil fuels, we’re looking at an excellent start to spring in Minnesota!
I spoke out against the proposed rebranding here, clarified some design and branding issues here, and linked to the Strib’s coverage of the Minneapolis logo history here.
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